When discussing marketing with people, you will have them talk about one of two things. They will either discuss SEO as the sole option to move forward with traffic generation, or you will find that they have a lot of different elements to work with. The more diverse that you can create your marketing protocol, the higher the likelihood that you will get a good return. The diversity that you decide to move forward with is a matter that cannot start to fall apart while you move forward. For some people, the DIY route is the key to their success, and while there are some that can do this, most people cannot. You will not be able to gain serious marketing prowess if you look at just focusing on one thing.
A Real World Example
Let’s say you were to hire a SEO agency. If they knew what they were doing, they would make sure to include a variety of different things to help you get leverage and market share. The key here is to make sure that you look at how they are going to build your marketing strategy. If they focus only one link generation, for instance, they are going to be doing thing the wrong thing. That’s right, if you focus only on one or two things, then expect not to see a good sense of results. Too often people assume that the world of optimization relies heavily on one thing and not the other.
SEO means that you will need to work on many elements, including:
- Social media integration
- Content design
- Article marketing
- Backlink generation
- Onsite code editing
- Outbound link generation
- PPC advertising
- Guest blogging
The above elements are just some of the many things that you will need to worry about when you are building the right strategy for your website. It’s for that reason that you will want to hire a SEO agency, because you will not have all the time in the world to focus on the aforementioned. You may think that you have the time, but when it starts to really come into fruition, you will realize that you have a great deal of work ahead of you, and that’s something that is not going to change anytime soon.
The PPC Duality
As mentioned above, there are a few elements of marketing design that you will end up falling into that is not going to help you gain leverage within for the long term. Short term implementation of SEO is not recommended because it doesn’t work that way. If you hear anyone telling you that you can ranked to the top of search engines within a little bit of movement, you are going to end up losing out. It’s not something that you can rush, in fact, you are going to find yourself losing out in a big way if you chase this incorrectly.
The duality of PPC and SEO is that you will need that short term result, and you will want to implement things for the long term. It’s with that in mind that the SEO agency that you hire should work within the bounds of both sides of the equation. PPC stands for pay per click and it’s part of a marketing solution that costs money. It’s advertising in the simplest form, and can definitely help you with short term traffic generation, even if it is targeted. The targeted generation of traffic here is fast moving and you can burn through a budget fast. It’s imperative that you do not just throw money at this, but rather have it managed by a company that can work with you to move forward properly.
It’s important to understand that this is a dual relationship. While you are receiving hits from this type of advertising, you will want to work on the implementation of search engine optimization. Often times referred to as SEM, this is a matter that you are not going to want to shun, and you will want to work within as the two elements will help you gain traffic at different sides of the proverbial marketing equation.
Internet Marketing – The Big Picture
The bigger picture that you have to understand when you are working within internet marketing protocol is that you will not be doing or isolating one sector of the internet. Many people assume that you just work within the boundaries of simplified solutions and that’s it. That’s not true. You cannot just put together a marketing plan in one day, set it up the next, and then conquer your niche. That’s not how any of this works. In order to gain leverage in any niche today, you need to establish a lot of elements, such as the ones that are mentioned above and you will need to ensure that they are in place, helping you create market share within the right framework.
Pushing the wrong elements will cause your site to break down. Not only that, it will cause your PPC ad campaigns to lose traction amidst trying to work within optimization. Hire a good SEO agency that can help manage your PPC and build long term solutions that will return your investment tenfold.